Rainmaker Ventures Invests $5 Mn In Digital Content Service Provider YAAP
Summary
Rainmaker Ventures has invested over $5 Mn in digital content service provider, YAAP. Mumbai-based YAAP was founded by digital media professionals, Nikhil Bapat and Manan Kapur It focuses on branded content, digital show formats, syndication, brand and visual identity, offers organised influencer research and outreach, and looks at programmatic content placement, alliances and channel partnerships. Founded by Sudhir Menon and Atul Hegde, Rainmaker Ventures currently has operations in India, USA, Brazil and Singapore. It was launched in December last year with an initial corpus of $50 Mn to invest in early stage companies. Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.