WARC 100 reveals the world's most effective campaigns, brands and agencies
Summary
WARC 100 reveals the worlds most effective campaigns, brands and agencies - Top campaigns feature mix of TV-led work, stunts and data-driven creative Ariels Share The Load is worlds top ranked ad - Procter & Gamble retains its lead as no.1 advertiser - Vodafone wins top brand as Coca-Cola and McDonalds drop from 1st and 2nd place for the first time - BBDO Worldwide, adam&eveDDB, Starcom New York lead network and agency rankings WARC today announces the 2017 results of the WARC 100, an annual ranking of the worlds best marketing campaigns and companies according to their business impact. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organisations at the top of this years rankings, which are based on performance in effectiveness and strategy competitions around the world. More than 21 million people watched the races, prompting the electronics retailer to make the stunt an annual event, with consumers spending on average ?8.60 more than the previous Easter. Sir Martin Sorrell, CEO of WPP, says: "At a time when questions are being raised about the effectiveness of certain marketing channels, it is more important than ever that we focus on the power of creativity and ideas to deliver tangible business results for our clients. Our interdependent team of over 1300 people from across the U.S. have demonstrated our commitment, passion and dedication to our clients brands and business success and it is sincerely an honour to have this work recognised industrywide."