Cintell Surpasses 350 Users, Signaling a Shift toward Customer-Centric B2B Marketing
Summary
This growth was supported in Q3 by an expanded team, new strategic partnerships and the completion of premium product features, all ensuring the company enters Q4 with strong momentum. Global B2B research and advisory firm SiriusDecisions also found that 60% of B2B organizations admit they don’t understand their buyers. Cintell users to-date have seen significant value by converting static buyer personas into a centralized knowledge base of customer insights in the cloud. The proprietary CintelligenceTM process works by allowing businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonasTM. With integrations into existing business workflows and systems, Cintell aggregates and delivers rich, contextual customer insights companywide.