What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts
Summary
“Major media owners and brands have continued to raise the priority of first-party data activation within their advertising strategies,” said Sean Buckley, Chief Revenue Officer at SpotX. For apprehensive buyers, PG offers a valuable first step – increasing efficiency and minimizing manual procedures, without compromising placement quality. DV’s advances in proprietary technology, as well as industry agreement around standardization, will enable consistent viewability and brand safety measurement across this premium, emerging channel.” In this evolving CTV environment, increased transparency – particularly in ad reporting – will be the key to unlocking brand-safe opportunities for both publishers and advertisers. SSPs that tackle this challenge head on with cutting-edge anti-fraud vendors and strict publisher onboarding will play a big role in making this goal a reality – alleviating advertiser fears and pushing CTV ad-spend to new heights. To get the full preview of what’s to come in 2020, read “SpotX’s Guide to 2020 Trends in Video Advertising” – including additional insights from many of the biggest players in the OTT and CTV industry, such as VIZIO, Roku, Dish, and more.
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