In its battle with Layar, Wikitude hires new CEO to continue Euro expansion
Summary
Both Layar from the Netherlands and Wikitude, Austria, are working hard on establishing strategic distribution partnerships and strengthening their position with a raft of handset producers, mobile phone operators and producers of navigation systems. AR itself, of course, has been around for years, but the ubiquity of smartphones has opened up entirely new business models for this type of technology. Layar, which has raised $16 million from Intel Capital, has a significant head-start given their respectable amount of cash in the bank. Not only cash but also by having scored a partnership with a global handset manufacturer, the startup is definitely the leader in Europe’s AR space. With Layar trying to become a somewhat standard for AR technology, Wikitude is focusing on their newly launched “Drive app”, which aims to become a replacement for existing navigation systems for cars and other vehicles.
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