How Samsung is giving brands the edge with fashion visual search
Summary
Christopher Tarr, the director of mobile customer experience and monetization at the South Korean electronics giant, says the act of taking a photo and actively searching for it shows high user intent. “This makes image-based search a valued marketing channel, and Bixby Vision Shopping is a compelling feature, and something we can combine with Samsung’s other digital and retail channels to extend partner brand reach to millions across the region.” To promote the recent launch of new Galaxy Note10, Samsung teamed up with Zalora at its Fashion Festival to showcase how Bixby Vision Shopping can allow people to snap a picture and immediately search for a similar style directly through the camera app. Samsung worked with artificial intelligence based visual search and image recognition outfit ViSenze to implement a promotional framework that sat within its existing product and provided a look and feel that it felt its users would love. “Originally, we sat down with ViSenze and brainstormed how we could collaborate with one or more top retailers to drive awareness and usage of Bixby Vision Shopping,” explains Tarr. “Arriving at the 20% discount was critical to the success of the campaign, ensuring customers found a good reason to discover the new feature for the first time,” Tarr explains.
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