FORRward: A Weekly Read For Tech And Marketing Execs
Summary
Consequently, the experiences that marketers create are built on the same common technology platforms, solve the same user needs, and are designed for the same two devices. Among other things, they are: harmonizing and modernizing tech stacks to cut costs; rapidly adopting hybrid multicloud to speed delivery; trying to transform early Agile and DevOps efforts into test-and-discover continuous delivery; and disaggregating technologies to automate customer and partner engagement, deploy insights to drive smarter decisions, and reach across ecosystems to connect data and systems end to end. About a third of C-level respondents identify transformation as the second-most challenging aspect of overall cybermanagement in Deloitte’s 2019 Future of Cyber Survey (as referenced by The Wall Street Journal). To keep from being the subject of a security breach headline, make risk management a key part of your IT transformation governance investment plans. While the notion of getting into a car and having it drive you somewhere is either terrifying or cool depending on your point of view, we think the truly disruptive opportunity is the “as-a-service” business models they enable.
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