Cha-Ching: Deals To In-Store Tech Startups Tick Back Up
Summary
Nonetheless, the industry is evolving, and dozens of major retailers face store closures amid changing consumer habits. We define the in-store technology category as startups providing retailers with software and hardware specifically to improve in-store operations. These are B2B startups providing in-store sensors and beacons, interactive digital displays, staff management platforms, point-of-sale tools, and more. The quarter’s second-largest deal went to Swedish startup Soundtrack Your Brand, which raised a $22M Series C from Northzone Ventures, Balderton Capital, and others. The top startup on our list, Toronto-based Flexiti Financial, promises instant, mobile, paperless application and processing for financing plans at the point of sale, and works with 1,000+ stores.
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