5 Ways to Maintain Media Momentum After the Sizzle of a Launch
Summary
It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents). Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum? Introduce company founders and essential team members to key press contacts as objective experts, asserting them as a go-to resource to help interpret or comment on industry news. Over 15 years, Kevin has been responsible for launching thousands of products for emerging startups and public companies across tech, consumer, and business services sectors.