Idomoo & Entropy Selected by BBVA to Enhance Customer Engagement for Digital Clients
Summary
In an article by La Vanguardia earlier this month, Francisco Gonzalez, Managing Director of BBVA, spoke about the Idomoo personalized video campaign highlighting the fact that BBVA has seen that digital clients invest more than traditional customers thanks to this innovative approach combining personalization and video. Behavioral economist and Idomoo Academic Advisory Board member, Prof. Shlomo Benartzi of UCLA, cites research by Prof. Hal Hershfield and others documenting that connecting visually with our aged-self can dramatically boost our willingness to save for the future. Benartzi noted, "the cutting-edge Idomoo personalized video technology, combined with innovation initiatives by industry leaders like BBVA, offers truly unique opportunities to engage with our future-self and boost savings even further." In a world of endless streams of content, Idomoos Personalized Video excels the effectiveness of relevant customer communication. Millions of Idomoo Personalized Videos have been created to fuel customer satisfaction, acquisition, retention and brand loyalty.
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