Yik Yak Wants to Be More Than Your Kid's Favorite Shit-Talking App
Summary
"The real tech story is Yik Yak is blowing up,"Josh Miller, a Facebook project manager rumored to be working on an anonymity app for the social network, tweeted and deleted that comment recently, asking many people to wonder what the hell he was talking about. Miller was talking about Yik Yak, an anonymous posting app that lets you see updates from people within a 1.5-mile radius, kind of like a digital bulletin board. Turns out 23-year-old co-founders Brooks Buffington and Tyler Droll (who have the most young-fratty-app-founder names since the Winkelvii) are comfortable blocking high schoolers from the app because they have their eyes on an ostensibly more mature market. And Yik Yaks founders didnt launch this feature just to give people a new way to be voyeurs; they want to use Peek to turn the app into a breaking news source, allowing journalists to use it as a tool to find out what is going on in the world in real time. Twitter is one of the primary social media resources for people who want to tap into the conversation at the scene of an event, but it doesnt have a good way to filter tweets based on geography.
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