LouderVoice get its first US customer – user reviews helping businesses during recession
Summary
[Ireland] Ireland-based LouderVoice, the reviews service and aggregator, has bagged its first US customer, audio specialist Klipsch. The American company is using LouderVoice’s widget to add user reviews to its site, the first time that they’ve moved away from relying solely on “professional reviews” written in the home audio and gadget press to provide feedback and recommendations. User reviews don’t just appear on Klipsch’s own site but are also aggregated on LouderVoice.com, which helps with SEO, and accessible through the Irish startup’s Android app. The recession is forcing businesses to focus on listening to their customers more, says the startup, and to seek out cost effective ways to drive direct sales to their respective sites and cut out any middle person in the process. Hotels are suffering very badly at the moment “and so they are trying to drive as much business on-site as possible to avoid giving away margin to the wholesalers”, he says.
Classifications
AskAI Classifications
LabelsLinked Companies
