Watchdog Tells AT&T To Revise 5G Evolution Ads
Summary
“The claims refer to a level of technology, 5G, which its 5G Evolution, The First Step to 5G, service does not deliver,” the self-regulatory group National Advertising Division, a unit administered by the Better Business Bureau, said in a decision released this week. The National Advertising Divisions decision stems from a challenge to the ads by the competing carrier T-Mobile, which argued that AT&Ts ads conveyed that its network was “in a completely different class than competitor networks,” according to the watchdogs opinion. The National Advertising Division sided with AT&T on that issue, ruling that the ads made clear that the claim was based on a single test. “It acknowledges the role that a testing company plays in evaluating the network.” Earlier this year, the watchdog also told Verizon to discontinue or revise three television ads touting a 5G network. One of the spots boasted that Verizon was “first to 5G,” while another said the company was building the “first and only 5G ultra wideband network.”
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