Hot Hotels Integrates With SeatID To Add ‘Social Proof’ When Booking A Last Minute Hotel Room
Summary
To make this possible it’s integrated with social seating and booking platform SeatID to let users log in via Facebook or LinkedIn to see which of their contacts has been at the same hotel or stayed in the vicinity. It’s also hoped the feature will give the Madrid-based startup a further edge over older players in the hotel booking space. “Social proof is a growing phenomenon and an example of the kind of technology that incumbent travel players will be slow to adapt thus giving startups a huge opportunity to grab market share,” Joe Haslam, Chairman and co-founder of Hot Hotels, tells TechCrunch. Meanwhile, Haslam cites Hot Hotels’ support for SeatID as a good example of a Spanish and Israeli startup working together. Here we see two young companies with the confidence to invest in the integration of each other’s products at an early stage”.