Everything Marketers Need to Know About the California Consumer Privacy Act
Summary
For companies tasked with addressing issues of data compliance, the California Consumer Privacy Act has been a moving target. The law, which California hastily passed in June 2018, will govern the way companies collect, use and share consumer data once it goes into effect on Jan. 1. After months of internal negotiations between its stakeholders, the IAB and its affiliated standards body opened its proposed CCPA Transparency Consent Framework to public comment through Nov. 5. This comes weeks after California Attorney General Xavier Becerra issued guidance on how his office would enforce CCPA and interpret the law. “It’s in an agency’s best interest to have as many places to spend on the internet as possible,” said Danny Sepulveda, vice president of global government relations at MediaMath.