Yieldify Launches Dynamic Social Proof for E-commerce Brands
Summary
New capability for The Yieldify Conversion Platform allows marketers to use the power of social influence by showing product interest in real time Yieldify - the customer journey optimisation experts - today launched Dynamic Social Proof - triggered onsite messages that use live website traffic data to show the number of other shoppers viewing products in real time. Dynamic Social Proof capitalises on the powerful conversion-drivers of urgency and FOMO (fear of missing out, which has caused 68% of millennials to make a purchase) by showing a shopper how many other visitors are viewing the same item in real time. The feature is available immediately to all new and existing customers on the Yieldify Conversion Platform, which was launched in February this year to empower e-commerce marketers to deliver smart and simple onsite messages triggered by visitor behaviour. Rob Young, Head of E-commerce at womens footwear brand Butterfly Twists says: "You can already see that Dynamic Social Proof has driven new revenue for us - an 11% uplift in conversions. Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy.
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