IRI and Yieldbot Alliance Expanded to Help Brands Boost Sales
Summary
CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI® today announced an expanded alliance with Yieldbot, designed to bring deeper, more valuable insights and elevated sales performance to consumer packaged goods (CPG) marketers and retailers. IntentRank, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Mastercard Advisors, MaxPoint, Pinterest, Oracle, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailer, financial service and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.