Yieldbot Partners with Kimberly-Clark on Effie Award Winning Campaign
Summary
Yieldbot led the second phase of the campaign – leveraging their first-party data to reach moms who were showing active intent for diaper solutions. In a more recent Huggies campaign, Yieldbots media drove a nearly three percent increase on in-store sales, delivering a return on ad spend of over $16. "We were thrilled to be recognized with an Effie Award for this campaign and value Yieldbots contribution to its success," says Jason Davis, Senior Brand Manager, Shopper Marketing for Kimberly-Clark. "Yieldbots unique ability to find active intent for our brands through their first-party data, all within a brand-safe environment makes them an outstanding partner for us. All built on a transparent, mobile-first marketplace, and a suite of proprietary tools to ensure no wasted media and guaranteed performance toward a brands desired outcome.