Mobile Precision Ag Player AgDNA Launches $2.4M Campaign on AgFunder
Summary
AgDNA has developed the world’s first automated data processing and analytics platform to deliver agronomic insights from in-field farm machinery directly to grower’s smartphones and tablets. With farming growing smarter, there’s so much disparate on-farm data being amassed from precision ag equipment, and it’s often tough to capture what matters and weed out what doesn’t. The companys core product is a Platform-as-a-Service (PaaS) white label solution supplied to global equipment dealer networks for major agriculture OEMs. It has world-wide data licensing agreements with the top OEMs (e.g. Deere, Case), representing over 80% of large scale farm machinery. AgDNA’s target market is 6 countries covering over 500 million acres with an estimated equipment dealer network of over 3,000 stores.