CNH Industrial acquires AgDNA, a leader in Farm Management Information Systems
Summary
This acquisition will enable CNH Industrial’s customers, and those of third party agricultural machinery, to benefit from AgDNA’s single point data integration, mapping and analytical tools. Paired with CNH Industrial’s agricultural brands’ fleet management telematics, the combined solution will empower farmers and agribusinesses to consolidate a wide range of agronomic data streams, arising from a range of inputs such as machine, agronomic and third party data – including crop prices and weather information – into a single platform, to facilitate expedited decision making. Furthermore, the acquisition of AgDNA complements CNH Industrial’s existing range of precision farming software solutions partnerships. “The acquisition of AgDNA, is further evidence of our continuing investment in digital farming.” This FMIS will be commercialized from Q4 2019 onwards, initially in North America, through the Case IH and New Holland Agriculture dealer networks. This acquisition forms part of CNH Industrial’s long-term roadmap to enhance and extend its precision farming offering, in line with its commitment to delivering increasing digitalization and servitization in agriculture to add value for both customers and shareholders.