WhatsApp for business? How international organizations are getting in on mobile messaging | VentureBeat | Mobile | by Christina Farr
Summary
No doubt businesses, organizations and communities in emerging markets would find value in connecting with constituents, customers, and partners on mobile devices. WhatsApp recognized that while smart phones with basic internet access were finally becoming affordable in emerging markets, carrier SMS rates remained expensive. The mainframe era made it possible to gather, collate and manage information, giving way to the PC, which allowed everyday businesses to bring computing power into their operations. The rise of the cloud made it possible for businesses of all sizes to utilize and leverage powerful, scalable technologies without the cost and complexity of on-premise software. Joshua Stern is CEO and cofounder of Telerivet, a mobile messaging platform that empowers organizations around the world to quickly and easily communicate with customers and constituents — including those lacking a smartphone or internet access — by harnessing the power of SMS.
