Korean TV Dramas Surprisingly Embraced by U.S. Audiences
Summary
This is part of the growing awareness of the ‘Korean Wave,’ referring to the popular trend of South Korean movies and TV dramas embraced by audiences worldwide, including those in China, Japan, Egypt, and Iraq.“The ‘Korean Wave’ and high quality K-dramas have captivated US audiences, including a growing viewership turned off by the sex, gore, and violence that drives today’s American entertainment industry.” As evidence of the growing mainstream appeal of Korean TV dramas, the Cerritos Borders store in Southern California hosts a Korean Drama Preview Party every last Wednesday of the month.This is part of the growing awareness of the ‘Korean Wave,’ referring to the popular trend of South Korean movies and TV dramas embraced by audiences worldwide, including those in China, Japan, Egypt, and Iraq.“Korean TV dramas have successfully engaged viewers all over North America,” said Tom Larsen, President, YA Entertainment.“The ‘Korean Wave’ and high quality K-dramas have captivated US audiences, including a growing viewership turned off by the sex, gore, and violence that drives today’s American entertainment industry.”As evidence of the growing mainstream appeal of Korean TV dramas, the Cerritos Borders store in Southern California hosts a Korean Drama Preview Party every last Wednesday of the month.The Borders event is an opportunity for fans to catch a sneak peek and discuss the latest Korean drama.“Borders is excited to partner with YA Entertainment to host high quality entertainment offerings such as Korean dramas,” said Sandra Carpenter, District Marketing Manager, Borders Group Inc. “The dramas have gained a following and the turnout for our monthly viewing party has been phenomenal.