Atlassian Scoops Up Trello for $425 Million
Summary
Founded five years ago at the TechCrunch Disrupt conference in San Francisco, Trello provides software that includes digital whiteboards and virtual sticky notes to help customers collaborate on a wide range of projects. Some customers have raised concerns about the impact of the new ownership on Trello, but Pryor offered reassurances that it largely will operate as a standalone service. Every successful startup must face the internal conflict between scaling up quickly through acquisition or growing organically, observed Charles King, principal analyst at Pund-IT. The company "is on solid footing with respect to both its corporate stability and technology direction," said Rob Arnold, digital transformation industry principal at Frost & Sullivan. "With almost 20 million users, its fairly clear that Trello is an asset that Atlassian will want to maintain and improve, rather than quickly dismantle for piece parts," he told the E-Commerce Times.
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