SummitSync Partners with Conversica to Boost Marketing ROI with Event AI Assistant
Summary
With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before. SummitSync’s core technology automatically syncs with Salesforce, email platforms and calendars to schedule, track, and manage more meetings and provides a 3x average increase in face-to-face engagements with the right prospects during conferences and trade shows. “By partnering with SummitSync, our customers will gain the ability to leverage real-time data for multiple conferences and trade shows they cannot access anywhere else to further establish and build more lead-engagement opportunities,” said Andrew McCraith, vice president of business and corporate development at Conversica. “We’ll enable the companies we mutually serve to better engage buyers throughout the entire customer journey by including SummitSync’s ability to dramatically boost meetings with the right prospects at events and automate the delivery of information across other platforms such as calendars, mobile texts and CRM systems.” To date, more than 1,500 companies worldwide have employed one or more of Conversica’s AI Assistants to engage prospects and customers by initiating contact over email or SMS text, intelligently interpreting responses and crafting a tailored message to drive the next best action as well as taking appropriate action based on the outcome of the interaction. The flagship Conversica® Sales AI Assistant helps companies find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying and following up with leads via natural, two-way conversations.