Data Monetization Platform Pumpjack Acquires Fan Engagement Software Tixsee
Summary
Tixsee’s software allowed the Mavericks to debut a 360-degree panoramic virtual tour powered by Google Street View. The feature can be used by fans when viewing available seats before buying tickets to games through Ticketmaster, whose platform was integrated into the Mavericks app. Revenue will go into the phone first whether you’re buying concessions, merchandise, or watching video.” For example, perhaps some Mavericks fans only attend games at American Airlines Center in Dallas when the Golden State Warriors come to town. Pumpjack technology will ensure the Mavericks are aware of which fans typically only buy those single game tickets. One new feature Pumpjack is currently working on bringing to the Mavericks app is integration with the team’s loyalty reward system for fans.
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