The Importance of the Mobile Investor
Summary
Over the last 10 years we’ve watched companies meet regulations to provide all their investor relations material in an organized fashion in one discrete section of the corporate website. Who would have thought at the turn of the Millenium that the IR section of a corporate website would become an acceptable means to communicate and accomplish certain aspects of public company disclosure according to the SEC. Any mobile strategy should be built around having an app that lets companies include alerts, social sharing and investor tracking features. By having an app, a public company now owns a very valuable piece of real estate on an investor’s very personal and oftentimes private mobile device. Forward-looking companies such as Sysco, Nestles, BP, Unilever, Walmart and SodaStream have already launched their own investor relations apps, notwithstanding the fact that they also have an IR section on their corporate website.