How to Create a Successful Social Media Giveaway

▤ Summary

While giveaways can be incredibly effective for reaching business goals, they can also be a huge waste of time and money if you havent prepared well. While expensive prizes are what some marketers might call "sexy"--an all-expenses-paid trip to an exotic location or the latest Apple must-have--they dont guarantee success. The giveaways that do really well, i.e., get shared a lot and/or receive thousands of entries, are the ones that take their intended audience into consideration. You could save money on what might have gone to an unnecessarily extravagant prize and youll also help improve your giveaways odds of attracting more of the kind of people you want to engage with, the way Tootsie Pops did. ("Sure, asking for my email address is fine, but why do you need my phone number and zip code and marital status, too?!")

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