Quri Releases Awards Season In-Store Merchandising Data for Major Beauty Brands
Summary
SAN FRANCISCO, Jan. 12, 2017 /PRNewswire/ -- Quri, the leader in Performance Driven Merchandising™, is announcing today the results from the kickoff of their Hollywood awards season in-store merchandising campaign, highlighting the opportunity for personal care and beauty brands to drive sales and eliminate wasted trade spend through better in-store merchandising during this critical promotional period. The data released aggregates performance across five categories and 15 brands including, Cover Girl, LOréal Paris, Dove, Neutrogena, Pantene, Garnier, Revlon, and more, from among a sample of hundreds of stores across the drug and mass merchandiser channels. Leading personal care and beauty companies often heavy-up their advertising during the Hollywood awards season to drive sales and share. Display Presence: Eye (45%), Hair (30%), Nail (17%) Given the awards season is focused on the buzz around the latest celebrity trends and must-have products, it is a great opportunity for brands to leverage their advertising spend and drive incremental sales through proper merchandising performance measures in-store. While it is crucial for brands to remain top-of-mind where their products are typically found, there is an opportunity for manufacturers to find disruption within mass channels (in this case, Target) by identifying strategic areas to display merchandise.