The Promotion Optimization Institute Validates Quri's Performance Driven Merchandising™ Efforts Through Leading White Paper
Summary
SAN FRANCISCO, April 6, 2017 /PRNewswire/ -- Quri, the leader in Performance Driven Merchandising™, is announcing today the findings from an exclusive white paper released by the Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives. "This research comes at a key time given survey-based findings that the Promotion Optimization Institute released this week showing that consumer goods manufacturers are less satisfied with their ability to execute at retail than they were a year ago. "Research from POI suggests 76% of CPG manufacturers are searching for ways to increase the return on asset from their field labor investment by improving their efficiency," comments Justin Behar, CEO of Quri. As noted by POI, crowdsourcing enhances the abilities of the existing field force(s) by focusing their efforts against the activities that will yield the greatest return. Additionally, the crowdsourced capabilities eliminate the need for the field force(s) to spend time collecting data, allowing them to concentrate on execution and driving overall merchandising performance at the store-level.