LINE adds rewarded video ads to messaging app through Fyber partnership
Summary
Advertising technology company Fyber has partnered with Japan-based messaging app LINE to make it the first platform to bring rewarded video ads to the messenger. LINE users will now be able to earn in-app coins by watching a video provided by Fyber. "Its exciting to partner with a great company like LINE who has taken the first step in adopting ad monetisation as one of the leading publishers in the Asia-Pacific region," said Jim Schinella, Chief Business Officer of Fyber. "Rewarded video ads are steadily becoming a staple secondary revenue stream for mobile gaming devs who have traditionally focused on just IAP." In January 2016, Fyber acquired US ad network Heyzap in a deal worth up to $45 million.
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Fyber
$500M to $1B