Look, Best Buy outed its Peq home automation hub on YouTube
Summary
Finally, one of the worst kept secrets in the home automation world is out thanks to David Zatz who discovered the YouTube videos outing Peq and what looks to be a service plan. The idea is that Peq makes setting up and operating a home automation and security system so easy, it’s worth the charge. Meanwhile, Peq’s marketing suggests that the hub is from [company]Netgear[/company], and that it will support a branded thermostat and cameras as well as Visonic sensors. I’m not a fan of the service fee, especially given the number of hubs available on the market that don’t require a fee, but the marketing video shows some complicated conditional rule setting that would let you take a picture, turn on the lights and send a text alert when someone comes in the door, so maybe if the software is amazing people will buy it and keep paying monthly for it. He mentioned in an interview earlier this summer that one of the advantages of selling the Connect products is that they have higher margins than the typical tablets and phones that comprise the other in-store electronics.
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