SA’s Blink Tower builds success out of failure
Summary
Cape Town video startup Blink Tower is now a self-sufficient entity, dealing with high profile clients both in South Africa and abroad and reporting substantial year-on-year revenue increases. The pair tasted their fair share of failure in the years before launching Blink Tower, which has carved a niche in making explainer videos for a range of companies. A change in direction was necessary, and the Blink Tower team was lucky enough to spot its niche at an early stage, courtesy of non-executive co-founder Henk Kleynhans, Elodie’s brother. One 90-second explainer video, which generally takes between six and eight weeks to complete, costs around ZAR100,000 (US$9,000), with Blink Tower operating with a small team plus a number of freelancers on illustration, animation, music and sound effects. But very importantly, we do our best to give our clients a positive experience, a lot our business is return business.” Blink Tower has expanded its product offering by adding an advertising service, meaning not only does it now make the video, it can now place it online, on YouTube and the Google Display network.