Simulmedia And Kochava Partner To Unite Mobile App Usage Insights And TV Viewing Data
Summary
"As a result of this partnership, marketers will be able to easily and quickly use TV advertising to increase consumer engagement with their mobile apps," said Simulmedia CEO and Founder, Dave Morgan. As mobile acquisition costs increase, were excited to give marketers an affordable, scalable and fast TV alternative to reach their consumers." This also will make it faster and easier for marketers to build and measure TV media campaigns in real-time based on a variety of different audiences and objectives, from acquisition to awareness. "We are partnering with Simulmedia to address a critical marketing problem for the first time: how to understand the relationship between broad-based mobile consumption and linear TV," said Charles Manning, CEO and Founder of Kochava. Powered by the companys patented software platform, robust data science and experienced media industry veterans, Simulmedia empowers marketers to rapidly receive audience and TV campaign insights, activate those insights via plans that quickly and cost efficiently reach more targeted customers on every Nielsen rated network at guaranteed delivery, and optimize for continuous growth.
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