Mahindra Comviva Launches MobiLytix Customer Engagement for Digital Payments
Summary
Mahindra Comviva, the global leader in providing mobility solutions, today announced the launch of MobiLytix[TM] Customer Engagement for Digital Payments an offering to drive higher level of customer engagement in the digital payments space. MobiLytix[TM] Customer Engagement for Digital Payments takes a data centric and analytics approach to mine new opportunities at each and every stage of the mobile money lifecycle, with the aim to drive higher levels of usage and retention, through highly-contextual offers and promotions that are embedded with a deeper understanding of customers behavior and wants. Amit Sanyal, Business Head, Consumer Value Solutions at Mahindra Comviva said, "Increasing mobile money usage remains an important challenge, with the global customer active rate standing at a measly 32.6%. Using MobiLytix[TM] suite, marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction.