Bing Hotel Ads moving out of beta to general release with Koddi
Summary
Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. The ratings feature a TripAdvisor integration (which has long been part of Bing’s organic travel and hotel search results) that displays the number of reviews and TripAdvisor ranking of a hotel. Once both feeds are imported, advertisers can then push or pull itinerary data for hotel properties via Transaction Messages. There will be a new PPC campaign type that is similar to what exists for Shopping. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
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Advertising Technology
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Koddi
$10M to $25M