What big data reveals about the type of people who follow Australia's political leaders on Twitter
Summary
If you’re into what Bill Shorten has to say, you’re susceptible to stress, you often think about things that make you unhappy, but you’re not scared to take a risk. Twitter marketing platform Socialbro, which specialises in pulling insights out of the billions of bytes of information that passes through social media every day, thought to team up with the PC that can win Jeopardy and invent recipes to launch a tool to analyse the psychological characteristics of a set of followers, trends or brands on Twitter with unparalleled depth. But the fun part comes when SocialBro offers to pull data from two sets of Twitter followers and get Watson to analyse them for us. But SocialBro and Watson can drill down a whole lot deeper and compare on the types of people who follow Australia’s prime minister and the guy trying to present himself as the alternative. The largest variance was evident among Depression – 42.7% of Shorten’s audience thinks quite often about stuff it’s unhappy about, compared to 24.4% of Turnbull’s followers.
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