Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense
Summary
Massively positive feedback from our rapidly growing customer base would suggest we have the right solution at exactly the right time.” Mel Morris said: “An estimated $15bn will be spent on social marketing by businesses in the USA alone this year, and delivering more strategic and measurable value to those spending it is going to be key. I believe the Audiense team and tech, packed as it is with genuine and deep expertise in socially-acquired data and insight, is superbly poised to help businesses extract maximum value from their social marketing budgets.” The company is one of only two Twitter Official Partners worldwide for both Data/Insights and Advertising. Audiense also leverages the IBM Watson cognitive computing platform to determine unique and powerful personality insights from audience data. Its solutions enable brands and agencies to build unique insights, acquire more customers and deliver superior marketing results from automated messaging and advertising campaign execution. Headquartered in London, UK, Audiense was founded in Spain in 2012 (as SocialBro) by CEO Javier Burón and CTO Alfredo Artiles.
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