Adiant Captchas Human Authentication Tech, Wants To Thwart Bot Traffic
Summary
Adiant officially announced Tuesday the acquisition of Solve Medias advertising CAPTCHA business unit and its TYPE-IN ad platform. All parts of the company related to the Solve Media TYPE-IN CAPTCHA business, such as names and trademarks, are also included with the agreement. Adiant, based in Somerville, New Jersey, also gains relationships with brands such as Merck, British Airways, Fedex, P&G, Unilever and New York Life also come with the deal. Not only did Walgreens discover how consumers feel about it, but it built a list of keywords to use in future campaigns that helped it connect with potential and existing customers. With the acquisition of Solve Medias advertising business, Adiant will expand into Philadelphia as well as add to its existing team in New York City.