etouches Announces Acquisition of Loopd, Leading Onsite Data-Driven Technology
Summary
NORWALK, Conn.--(BUSINESS WIRE)--etouches, a top global provider of cloud event management software, today announces the acquisition of Loopd, an enterprise SaaS start-up that enhances attendee experience through data-driven technology. Loopd’s innovative and subscription-based platform offers event planners and marketers the intelligence to help them build more effective strategies through a combination of onsite technology and an analytics engine. Offering the event industry’s only bi-directional CRM solution, Loopd is unique in enabling the exchange of content and contact information passively and actively. The product’s flexibility makes it easy to configure the onsite set-up of data collection, session tracking, or contact and content exchanges. Raising over $2.5 million from international angel and seed fund investors, like Salesforce CEO Marc Benioff and venture capitalist Tim Draper, Loopd has created a unique product that meets the needs of event planners today.