Influencer Marketing Leader #paid Raises $9 Million in Series A Financing to Scale Global Programs
Summary
“This is a defining moment in our journey as we empower marketers to be at the forefront of culture by working with social media’s top tastemakers,” said Bryan Gold, CEO and Co-Founder of #paid. This investment helps accelerate our mission of democratizing access to the world’s most inspiring creators and empowering them to make a living doing what they love.” “ScaleUP is excited to lead the Series A round into #paid. “Their unique matching algorithm leverages AI and online communities to identify creators who deeply believe in the brands they are promoting, and authentically connects them to highly engaged audiences. Additionally, #paid will accelerate innovation of its AI-powered matching algorithm, Affinity Score™, which uses advanced image-recognition, past campaign performance and relationships with the creators to ensure optimal and authentic recommendations. Top brands like Toyota, Coca-Cola, and Canon trust the #paid platform to activate creators, deliver inspiring lifestyle content, and measure ROI.
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