Conexus Laboratories and Aespire earn Gold Award in the 35th Annual Healthcare Advertising Awards.
Summary
Healthcare Marketing Report announced the winners of the 35th Annual Healthcare Advertising Awards, awarding Aespire a Gold Medal for its work for Conexus Laboratories. A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Read the full Conexus Laboratories Case Study and learn how Aespire guided Anne Arundel Medical Center to name, position, and create a powerful brand in a competitive market to drive revenue and client loyalty. Not only did they develop naming concepts and create our identity, but they also educated us about the process so that we would make better decisions. The custom, hand-lettered logo differentiates us visually, is adaptable to every format, and includes aspects of shared equity with other well-known logos—aiding memorability on our diagnostic service vehicles.” — Suzanne Leshinskie, Laboratory Director The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.