Get rewarded for using apps
Summary
The company, founded by Vijay Krishna Ramanathan and Shoaib Mohammed, facilitates back-end interaction between apps and advertising brands in under 10 lines of code and 10 minutes of time, which will offer the goodies to the users so that they will remain with the brands. Vijay adds, “For an app like Recipe Book, if you finish uploading five recipes, you will get vouchers from Big Basket or Fresh Menu.” Speaking on identifying preferences, Shoaib says, “So far, this customisation and interaction happened manually where we decided every little detail. Now both advertising brands and apps can simply do it online.” However, he adds that brands don’t have to sit through the three month process of writing referral codes, creating algorithms and developing user interface. Even when there are season specific upgrades or offers for festivals, only the marketing teams will have to work with Codemojo and the technical part can be handled easily. Codemojo will pay a part of the revenue they earn from brands to the apps for hosting them.