An Interview with Vijaykrishna Ramanathan, Co-Founder at Codemojo.io
Summary
Before Codemojo, we ran a similar model in the offline space enabling loyalty & CRM for Mom and Pop stores. When we felt there would be scaling issues in the model given, as in India 94% of retails are unorganized, we moved to the online space where we saw a perfect need for our solution. At one side we had notable startups that are struggling to keep their engagement level high and at the other end, we had large brick & motor enterprises moving into the online space to make a dent. Our Idea behind Codemojo is for the purpose that art, codes can be added to your existing website or app, to woo your customers. Keeping the rapidly changing customer interest in products or services, we felt we needed to bring in stickiness through set of features like loyalty and gamification.
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