School fundraising grows up with mobile wallets, daily deals
Summary
But thanks to a handful of new startups, old-school bake sales and magazine drives are giving way to digital crowdfunding campaigns, mobile e-commerce efforts and money-making market research partnerships. With the growth of crowdfunding platforms like Kickstarter and Indiegogo, services like Fundly, Razoo and Dibbee have made it easier for schools (and other nonprofits) to solicit donations from their communities online. Launched by Pam Cooper, an Indianapolis former PTO president, and her husband Tom, the former CTO of search engine ChaCha, the goal is to allow parents to buy the things they already need while supporting their schools and community. “This helps them raise funds in a responsible way that doesn’t require [parents] to simply write a check,” said Schoola founder and CEO Stacey Boyd, a former teacher and principal. Through the startup’s mobile apps, parents can take pictures of their grocery store receipts to earn points that the company converts into money for that person’s school.
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