Strava hits 50M users and is 'nearly 100%' focused on subscriptions
Summary
Social media and fitness tracking company Strava has surpassed 3 billion “activities,” which are workouts uploaded by the platform’s users, who now number 50 million. The app can be used via phone for GPS-based activities like running, cycling, or hiking, or it can be paired with other external sensors like watches, heart rate monitors, and more. “That’s been the biggest change since we stepped back up in November.” Strava took eight years to reach its first billion “activities,” 18 months for its second, and 13 for its third, but the company doesn’t publicize subscription numbers. The private company doesn’t disclose financials, but told Yahoo Finance in 2019 that it was on a “path to profitability,” but wanted to focus on growth. Going forward, Horvath says the company is investing in innovations like making better use of its data to find trails and experiences both where people live and when theyre traveling, and more tools to give users a sense of their fitness over time.
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