Top angels pump $9M into Amperity, a new marketing startup from Derek Slager and Kabir Shahani of Appature
Summary
Kabir Shahani and Derek Slager already have one big success under their belts, selling Seattle-based healthcare marketing startup Appature to IMS Health in 2013 for a significant return. Shahani and Slager recently formed a new marketing technology startup called Amperity, and they just pulled in $9 million in funding to get the young company off the ground, GeekWire has learned. It’s worth noting that Madrona participated in the initial venture round for Appature in 2009, and presumably made a healthy return when the company sold for what was rumored to be more than $100 million. In an email to GeekWire, Shahani said that they are “totally jacked up” to once again build a startup in the marketing technology space, an area they’ve worked in for more than eight years. “While we’re fortunate to be well funded, we’re not the types to go out and deploy capital just because we can — our growth plans are designed to allow us to reach maximum velocity quickly, and expand as we validate our solution and hit the important milestones,” said Shahani.