Kiwi IoT startup expands into USA with exclusive distributor
Summary
The distribution deal with Enartis USA gives Wine Grenade immediate access to a sales network selling a complementary portfolio of winemaking products, analytical services and winery technology throughout North America. Enartis USA president and CEO José Santos says, “We found in Wine Grenade the perfect partner to complement our offering in micro-oxygenation and better serve small-to-medium sized wineries. “We believe that micro-oxygenation is a key technology in modern winemaking, and adding Wine Grenade to our portfolio of micro-ox systems makes it available for wineries of all sizes in a cost-effective way.” Wine Grenade CEO Hamish Elmslie says, “Enartis USA is a highly respected name in winemaking products and lab services, and has also been a leading supplier of micro-oxygenation systems in North America since 2011. Wine Grenade chair Brett O’Riley says, “As the company expands overseas, we are scaling up the team to pursue our growth strategy while retaining vital product knowledge within the business. “Creating a new chief product officer role based in the USA will help collaboration with our new strategic partner Enartis while putting us in striking distance of key markets in Europe.” In March this year, Wine Grenade received a $438,000 Callaghan Innovation co-funding grant for product development including capturing the benefits of data and IoT in the winery.