Neura converts mobile-location data into time and consumer attention

▤ Summary

Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available as an app for Salesforce Marketing Cloud. This sounds like the familiar “right message, right time, right place” refrain that has annoyingly appeared in so many mobile marketing presentations. If users don’t have the brand’s app it’s much tougher to gain these insights and the system doesn’t work as well — although there can be some lookalike modeling. In many cases, offline activities are much more reliable indicators or predictors of preferences, identity, and intent than online signals. But when location is ethically and reliably sourced, it can be the cornerstone of relevance and personalized marketing efforts.

▦ Linked Companies

Theneura

$1M to $5M