The Betmakers Holdings Limited (ASX:TBH) Ladbrokes AU and Neds.com.au Upgrade and Extend Contracts
Summary
Sydney, Aug 29, 2018 AEST (ABN Newswire) - The BetMakers Holdings Limited ( ) ( ) ("BetMakers", "TBH" or the "Company") is pleased to announce that wagering operators, Ladbrokes Digital Australia Pty Ltd ("Ladbrokes") and Neds.com.au Pty Ltd ("NEDs") have upgraded and extended their contracts with Global Betting Services Pty Ltd ("GBS").Highlights- Wagering operators Ladbrokes Australia and Neds.com.au, have upgraded and extended their contracts with GBS for data feed services, including Racing Data Delivery and Price Manager Premium- Upgrade includes access to the DynamicOdds grids and risk management platform- Both contracts have been renewed for a 3 year+ periods- Both companies are currently reviewing the BetMakers additional wholesale product suite, including the recently announced US Greyhound Racing solutionAs announced on 18 July 2018, BetMakers DNA Pty Ltd, a wholly-owned subsidiary of TBH, entered into a Conditional Binding Heads of Agreement to acquire 100% of the shares in the betting tools and data company, GBS.As existing GBS clients, along with other operators such as Sportsbet and Bet Easy; Ladbrokes and NEDs have agreed to extend the contract for services for an additional 3+ years, for use of its data feed services including Racing Data Delivery and Racing Price Manager Premium.Both Ladbrokes and NEDs have also elected to upgrade to the DynamicOdds Pty Ltd ("DynamicOdds") offering which will provide them access to the DynamicOdds grids and risk management platform. As announced on 9 August 2018, TBH has entered into Share Sale Agreements to acquire DynamicOdds.TBH will receive the full benefit from this uplift as soon as it has 100% ownership of DynamicOdds and GBS, which is expected on and from completion of each transaction, being 31 August 2018 and 17 September 2018, respectively.The BetMakers CEO, Todd Buckingham, commented: "The Company is very pleased with how the wholesale business continues to develop, with both Ladbrokes and Neds.com.au upgrading and extending their contracts with GBS. These deals help validate the Companys decision to focus on wholesale bookmaking technology solutions and we look forward to updating the market with additional wagering operator renewals in the coming weeks. Greyhound racing is one of our fastest growing products so to get more content here is a great outcome for Ladbrokes"Neds.com.au Managing Director, Dean Shannon, commented: "Its great that Neds.com.au is continuing to work with GBS and The BetMakers. ""We look forward to exploring the complementary products such as the US greyhound racing offering from The BetMakers and forming a long-term relationship with the TBH team"About Betmakers Technology Group Ltd Betmakers Technology Group Ltd (ASX:BET) (FRA:T07) is an ASX-listed holding company and a global provider of online wagering products and services to both wholesale and retail markets through its various wholly owned subsidiaries.
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