Australia's Canva Has Become A Unicorn By Bringing Online Design Tools To The Masses
Summary
To build a unicorn, Australian Melanie Perkins had a simple insight: make it easy for those with no design experience to create material that looks like it was done by a professional, anything from a business card to an e-book. Based on this success, the trio last year raised $40 million from investors, including Sequoia Capital, which gave Canva a $1 billion valuation. Her first step was Fusion Books, an online tool she cofounded with fellow University of Western Australian student Obrecht in 2007 for creating school yearbooks. “They have lots of sessions telling both about the little technical details of Canva as well as the broader philosophies and the values and how we make decisions.” The company says it has been cashflow positive since July 2017. “Being on the Forbes 30 Under 30 Asia list has brought about more awareness for the need to change that perception.” As it continues to evolve, Canva is tapping into the growing demand for better designed content.
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